Back for episode 2. Improved and shorter at 17 minutes. Perfect for your commute.
In this episode, Dr Gandhi Husein interviews Dr Kenny Livingstone, the founder and CEO of Zoomdoc. Zoomdoc is a smartphone app designed to connect patients with local GPs in their area for home visits. They discuss Kenny’s journey to date creating the app, the challenges faced by medical entrepreneurs and what his plans are for the service in the future.
Dr Puddle looked up and around at a room of knowing looks and unsurprised faces.
The staff room had a number of thoughts about why the trial may have failed…
1. Wrong solution for the wrong problem? Efforts to improve access when capacity is the problem will not help
There are a finite number of GPs, nurses and appointments and a seemingly unquenchable demand. Getting an appointment can often feel like a competition. When systems change, patients wise up quickly and soon learn how to maximise their chance of getting an appointment. Call earlier, ring at certain times of the day when slots are released, drop in as the surgery opens. A new equilibrium is quickly reached.
New ways of booking an appointment don’t change things for long if the problem is that there aren’t enough appointments in the first place.
Attempts to improve capacity by simply improving access can backfire and overwhelm already over stretched services.
When picturing an entrepreneurial pitch, most people’s minds will turn to the popular BBC TV show Dragon’s Den. Business owners braving the scrutiny of the rich, experienced and powerful dragons in a make or break attempt to win funding over 10, or so, awkward minutes.
However, pitching a company or idea can take many different forms. The audience isn’t always an investor. Other people also need convincing that your business will work. Key employees, customers, partner’s, family and friends will all need persuading at times. And, often this persuading is accomplished over many conversations, rather than a single event.
Some consider the reality of successful pitching more like dating. You need to show up, make a good impression, put in some effort and show passion. But, at least initially, leave them wanting more and give them a reason to look forward to that next date.
In this post, we will explore general tips for delivering a good pitch and consider some of the building blocks for constructing a versatile “pitch deck”. A useful resource to support pitching to a variety of audiences.