When picturing an entrepreneurial pitch, most people’s minds will turn to the popular BBC TV show Dragon’s Den. Business owners braving the scrutiny of the rich, experienced and powerful dragons in a make or break attempt to win funding over 10, or so, awkward minutes.
However, pitching a company or idea can take many different forms. The audience isn’t always an investor. Other people also need convincing that your business will work. Key employees, customers, partner’s, family and friends will all need persuading at times. And, often this persuading is accomplished over many conversations, rather than a single event.
Some consider the reality of successful pitching more like dating. You need to show up, make a good impression, put in some effort and show passion. But, at least initially, leave them wanting more and give them a reason to look forward to that next date.
Our journey through this 5 part series exploring the world of entrepreneurs and medical startups is nearly at an end. We have travelled through the process of becoming a founder, finding a good service or product idea, assembling a winning startup team, and identifying sources of funding. Today, in this final installment, we will examine the important skill of delivering a good pitch.
In this post, we will explore general tips for delivering a good pitch and consider some of the building blocks for constructing a versatile “pitch deck”. A useful resource to support pitching to a variety of audiences.